A 360º activation across press, digital, editorial & paid media — tracked live as each action moves from planned to live.
Everything here is additional to the marketing plan already shared with the agency — including the activity added to offset the absence of Meta Ads in this run. Extra actions are flagged + EXTRA throughout the tracker.
Meta Ads are not part of this run. In their place, paid amplification runs on Spotify & TikTok behind the strongest organic assets, reinforced by the extra organic push above (influencer collaborations + editorial reels) to extend reach.
| Substitute placement | Platform | Planned date | Status |
|---|---|---|---|
| Sarah Kinsley's Spotify Playlist | Spotify | 17 Jun | On hold |
| Reel — Interview with Sarah Kinsley | TikTok | 23 Jun | On hold |
| Reel — Live Show | Spotify · TikTok | 29 Jun | On hold |
| Reel — Get to Know Sarah Kinsley | TikTok | 31 Jul | On hold |
| Reel — Sarah's Shoutout | Spotify · TikTok | 15 Aug | On hold |
| Date | Action | Area | Channel / Type | Status |
|---|
| Week | PR & Press | Digital & Social | Editorial all extra | Paid / ADS all extra |
|---|---|---|---|---|
| 014 – 10 May | Mailing — Announcement | Show Announcement | — | — |
| 0211 – 17 May | Mailing — GIR! Agenda+ | Reminder 1Feed — Videoflyer | — | — |
| 0318 – 24 May | — | Reel — Sarah's Shoutout | — | — |
| 0425 – 31 May | Interviews — Round 1 | Stories — Reminder 2Reel — Get to Know | — | — |
| 051 – 7 Jun | Special content w/ influencer+ | Photo CarouselStories — Reminder 3 | — | — |
| 068 – 14 Jun | Creative Mailing | — | — | — |
| 0715 – 21 Jun | Mailing — GIR! Agenda | Stories — Spotify Playlist | — | Spotify Playlist |
| 0822 – 28 Jun | Editorial Reel — IR!+ | Reel — Interview | — | Reel — Interview |
| 0929 Jun – 5 Jul | Press conference (Zoom)+Interviews — Round 2 | Reel — Live Show | — | Reel — Live Show |
| 106 – 12 Jul | Special content w/ influencer+ | Stories — ReminderStories — Reminder 4 | — | — |
| 1113 – 19 Jul | Creative Mailing | Post — Affinity bands | — | — |
| 1220 – 26 Jul | — | Stories — Reminder 5Stories — Reminder 6 | Focus Tracks | — |
| 1327 Jul – 2 Aug | Interviews — Round 3 | Reel — Live Performance | — | Reel — Get to Know |
| 143 – 9 Aug | — | Feed — FIR Monthly Schedule | — | — |
| 1510 – 16 Aug | Creative Mailing | — | Setlist Wishlist | Reel — Shoutout |
| 1617 – 23 Aug | GIR! AgendaOnsite — Live interview IR!+ | CountdownLast TicketsReminderCarousel — Show Photos | — | — |